Last night, many local bloggers enjoyed the hospitality of the local distributor of Timbuk2. Over some free food and drinks, we were briefed on Timbuk2 the brand and its advantages over the other lifestyle bags. Some goodies were even raffled off and given away, much to the delight of the attending bloggers, including yours truly. We’d like to thank Timbuk2 and GMCI, their local PR agency, for being great hosts.

One thing I noticed while talking to some of the product managers was their relative inexperience with the online marketing. Which isn’t a problem, because the Philippines (their target market) isn’t that wired yet. But it could become one, as more and more Filipinos get connected. Advertisers should start learning more about terms like hits, visits, page views, and web analytics, so that they’ll know if they’re spending their money wisely, avoiding commitments that generate no return.

If you’re knowledgeable about cost per impression, click-through rate, pay per click, affiliate marketing, and someone asks about them, you should share your expertise. You’re one of the few who can educate the establishment about what’s new and what’s up. As more advertisers learn about the opportunities of online marketing (it’s low cost of operation and tracking), they’ll be more open to taking advantage of them and be more successful at it. Which translates into more potential ad revenue for publishers of compelling online content. Particularly publishers of the Philippine blogosphere.

And if this is the first time you’ve heard the terms mentioned here, let the links of this post be your starting point. The concepts are easy enough to understand. Happy reading!