Noemi—who enjoys the rare distinction of being a parent who’s actually more techie than her daughter—is serious about redefining Filipina online. So serious in fact, that she along with Dine and Lorna started a blog devoted to this worthy cause. To quote:

The word “Filipina” on the internet showcases websites that are top-heavy on her physical attributes, dating availability, or marriage suitability. What’s wrong with this picture? Nothing and everything.

If you google or yahoo search the word, “Indian,” there is no reference to an Indian woman in the first 10 results. Likewise with the word, “American” or “Russian.” No woman-related entry either. Type “Filipino.” Chances are that the prominent entry you will find on the first page showcases the keywords, “Filipino girls, Filipina dating, Philippine women.” Search for “Filipina.” You’ll most likely notice that six out of 10 sites are NOT devoted to the advancement and accomplishments of the Filipina.

The Filipina of the Future deserves a more empowered, diverse image online. Multiple, complex, and whole.

This is definitely not the first advocacy blog. In fact, one of this network’s principles is to showcase the Filipino voice. Nevertheless, I’d like to hear what you think of the Filipina campaign and the blog itself. Could it possibly affect real change? Personally, The Filipina Images can be a great resource for anyone who wants to join in. And that alone is already enough reason for me to call it useful.