Proving increasing corporate interest in bloggers, Mrs. Fields hosted around 60 bloggers last night in their new store located in Manila Pavilion. They were rebranding themselves as a company more appealing to the overpriced-coffee crowd. Only time will tell if mixing their decently successful formula (great-tasting cookies) with the staples of franchise frappes will work. And yes, I’m writing about this because they freely gave out food and drinks; it’d be bad if I didn’t repay them with some exposure, right?
Just kidding. The event was much more than just Mrs. Fields’ metamorphosis. Jayvee Fernandez formally launched The Blog and Soul Movement (blogandsoul.net), while Nikki Dy-Liacco talked about her children’s book, The Yellow Paperclip With Bright Purple Spots. You can check out the full text on the first post of the book’s blog, but you’ll miss out on the wonderful illustrations by May Ann Licudine.
Blogger-boggler Marcelle Fabie once again wowed everyone by putting that spoon-bending kid in The Matrix to shame. And I even got to meet Betty, a writer from the quality blog Southbound (southbound.ph/blog). It was the active Philippine blogosphere at its finest, at least as active as you can be when only 60 people could fit into the place.
More happened, though I’m not sure what. What do what you get for being two hours late, giving into hunger just before a food-related event, and not listening to Nikki’s spiel because you’re outside smoking? A missed opportunity to enjoy an event fully, a stomach too full to accommodate food samples, and a crowd laughing at someone who asked the speaker about what she already said. Chalk it up to experience, and at least I “won” a free copy of Nikki’s book. Woo hoo!
12 Responses to “What I Learned From the Mrs. Fields Brand Reboot”
After you read Nikki’s book, save it for your children. =)
Another event missed =(
Here’s looking forward to the next one.
When will BBN’s BIG LAUNCH gonna be?
oh I got to eat a lot! too bad I didn’t get to talk to you and sasha. Hope to catch up with you if you are going to Taste Asia
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Jun: Don’t worry, we’ll announce the date when it’s certain!
Noemi: Ayun, we finally met each other in Taste Asia!
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